Buyer Monitoring: A Means to Insure Personalized Service
ثبت نشده
چکیده
Vol. XLVI (October 2009), 573–583 573 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Robert J. Kwortnik Jr. is Associate Professor of Marketing (e-mail: [email protected]), and W. Michael Lynn is Professor of Marketing (e-mail: [email protected]), Cornell University School of Hotel Administration. William T. Ross Jr. is Smeal Research Fellow in Marketing and Professor of Marketing, Smeal College of Business Administration, Pennsylvania State University (e-mail: [email protected]). Order of authorship was determined alphabetically. Jeff Inman served as associate editor for this article. ROBERT J. KWORTNIK JR., W. MICHAEL LYNN, and WILLIAM T. ROSS JR.*
منابع مشابه
Dynamics of Industrial Buyer Behavior of Loader Backhoe
To investigate how the buying behavior of firms work is always needed, since it is an every changing process influenced by many forces in its surroundings. Industrial firms tend to have a smaller number of customers which means that they are easier to identify than customers in consumer markets. Effective marketing strategy relies on understanding consumers and their needs. This understanding m...
متن کاملCOST AND ALLOCATIVE EFFICIENCY IN BUYER-SUPPLIER
The aim of this paper is the evaluation overall performance of buyer-supplier relationships.In some situations the cost of inputs in a buyer-supplier chain are available, on the other hand, achieving a low cost position is necessary for most businesses. And, in a buyer-supplier chain wants to know how assign inputs with the least cost. This paper introduces cost efficiency with same and dierent...
متن کاملAdaptive Information Analysis in Higher Education Institutes
Information integration plays an important role in academic environments since it provides a comprehensive view of education data and enables mangers to analyze and evaluate the effectiveness of education processes. However, the problem in the traditional information integration is the lack of personalization due to weak information resource or unavailability of analysis functionality. In this ...
متن کاملAdaptive Information Analysis in Higher Education Institutes
Information integration plays an important role in academic environments since it provides a comprehensive view of education data and enables mangers to analyze and evaluate the effectiveness of education processes. However, the problem in the traditional information integration is the lack of personalization due to weak information resource or unavailability of analysis functionality. In this ...
متن کاملOutsourcing through Three-dimensional Competition
In this paper, we study an outsourced supply chain consisting of one buyer and two suppliers in which the buyer outsources manufacturing of a physical product to two competing suppliers. The suppliers compete for the buyers' demands share, and the buyer allocates the demands to the competing suppliers based on three-dimensional allocation functions. We consider two certain types of allocation f...
متن کامل